Strategic Brand Positioning in LLMs: A Methodological Framework for Prompt Engineering and Model Behavior Analysis

Abstract This paper presents a novel methodological framework for systematically analyzing and optimizing the conditions under which large language models (LLMs) generate favorable brand mentions. By employing a structured probing technique that examines prompt variations, completion thresholds, and linguistic pivot points, this research establishes a replicable process for identifying high-confidence prompting patterns. The methodology enables … Continue reading Strategic Brand Positioning in LLMs: A Methodological Framework for Prompt Engineering and Model Behavior Analysis