Dan Petrovic is the most prominent AI SEO with worldwide recognition for industry-defining innovation and thought leadership. He specialises in brand, product and service visibility in Gen AI Search and applies his AEO framework to numerous global brands. Dan is a double Google award winner for his work in discovery of Google’s exposed internal systems and algorithms.
Dan Petrovic – Enterprise Stage Keynote at Spotlight 2025 by Semrush in Amsterdam
Speaking Events and Appearances
Semrush Spotlight 2025, Amsterdam
SEO + AI = SEO
Don’t get tricked by fancy new acronyms and buzzwords. It’s the SEO industry that now owns the AI visibility channel and we, the SEO people, decide what the the future holds. Dan’s been leading the transition and sharing his insights and discoveries almost daily. In this session he’ll pop-up the bonnet and reveal the very engine that drives his AI optimization workflow. Get ready for an unprecedented level of both strategic and practical advice.
SEO Week 2025, New York
Beyond Rank Tracking: Analyzing Brand Perceptions Through Language Model Association Networks
Dan presents a framework for tracking and influencing brand visibility in LLMs using bidirectional prompts, frequency and rank analysis, and knowledge graphs. He shows how to optimize content and prompts to guide LLM outputs, measure brand authority within models, and introduces a tool to predict whether a query will be grounded in search or generated from the model’s training data. All pointing to LLM optimization as a powerful new frontier for SEO.
As AI reshapes search engines and user behaviour, traditional SEO strategies are evolving. Learn how to adapt to algorithm changes, automate processes, and enhance visibility in an AI-first search landscape.
2024
G50, Austria
SMX Advanced, Berlin
SEO Summit
SMX London
SMX Munich
More than 10 Blue Links: Advanced-Level SERP Optimisation
2nd – 3rd April 2019 | ICM – International Congress Center Munich
If you manage a big brand or a website with well-established traffic, it’s crucial that you understand how to optimise for the SERPS. This session covers everything you need to know from exciting types of SERP snippets and Google Discover feed to more advanced optimisation and data analysis techniques. We will cover Snippet Types & Performance Statistics, Data Analysis & Surfacing Insights and how to set up your own optimisation process.
