We believe in small, dedicated models trained on the highest quality data. Each model we train is a single task specialist and a domain expert at the same time.
Interested in hearing how we can transform your SEO using machine learning techniques?
Query Intent Classifier
Multi-label search query classification model developed by Dejan AI. The model is designed to be deployed in an automated pipeline capable of classifying search query intent for large volumes of search queries from common data sources such as ad campaigns and organic search tools and platforms.
Classification Labels
LABEL_0: ‘Commercial’
LABEL_1: ‘Non-Commercial’
LABEL_2: # Unused
LABEL_3: # Unused
LABEL_4: ‘Informational’
LABEL_5: ‘Navigational’
LABEL_6: ‘Transactional’
LABEL_7: ‘Commercial Investigation’
LABEL_8: ‘Local’
LABEL_9: ‘Entertainment’
Base Models:
LinkBERT
LinkBERT is a fine-tuned version of Google’s BERT model, designed to predict natural link placement within web content. This binary classification model excels in identifying distinct token ranges that web authors are likely to choose as anchor text for links. By analysing never-before-seen texts, LinkBERT can predict areas within the content where links might naturally occur, effectively simulating web author behaviour in link creation.
LinkBERT is positioned as a powerful tool for content creators, SEO specialists, and webmasters, offering unparalleled support in optimizing web content for both user engagement and search engine recognition. Its predictive capabilities not only streamline the content creation process but also offer insights into the natural integration of links, enhancing the overall quality and relevance of web content.
Spam and Inorganic SEO Detection: Helps identify unnatural link patterns, contributing to the detection of spam and inorganic SEO tactics.
Anchor Text Suggestion: Acts as a mechanism during internal link optimization, suggesting potential anchor texts to web authors.
Evaluation of Existing Links: Assesses the naturalness of link placements within existing content, aiding in the refinement of web pages.
Link Placement Guide: Offers guidance to link builders by suggesting optimal placement for links within content.
Anchor Text Idea Generator: Provides creative anchor text suggestions to enrich content and improve SEO strategies.
Sentiment
Multi-label sentiment classification model developed by Dejan Marketing. The model is designed to be deployed in an automated pipeline capable of classifying text sentiment for thousands (or even millions) of text chunks or as a part of a scraping pipeline.
Classification Labels
0: “very positive”,
1: “positive”,
2: “somewhat positive”,
3: “neutral”,
4: “somewhat negative”,
5: “negative”,
6: “very negative”
Sources of Training Data
Synthetic. Llama3.
Try the model:
Query Form Quality Classifier
We build on the work by Manaal Faruqui and Dipanjan Das from Google AI Language team to train a search query classifier of well-formed search queries. Our model offers a 10% improvement over Google’s classifier by utilising ALBERT architecture instead of LSTM.
Practical Application
With accuracy of 80%, the model is production ready and has already been deployed in Dejan AI’s query processing pipeline. The role of the model is to help identify query expansion candidates by flagging ambiguous queries retrieved via Google Search Console API.
Most search queries are ambiguous making it difficult to classify intent and make decisions on how to optimise for them. Query expansion helps, but only only if you know which queries to expand. This is where our model comes in. Take it for a spin here and try proper questions vs raw keyword queries and experience the model in action.