Dan Petrovic is the most prominent AI SEO with worldwide recognition for industry-defining innovation and thought leadership. He specialises in brand, product and service visibility in Gen AI Search and applies his AEO framework to numerous global brands.
Speaking Events and Appearances
Semrush Spotlight 2025, Amsterdam
SEO + AI = SEO
Don’t get tricked by fancy new acronyms and buzzwords. It’s the SEO industry that now owns the AI visibility channel and we, the SEO people, decide what the the future holds. Dan’s been leading the transition and sharing his insights and discoveries almost daily. In this session he’ll pop-up the bonnet and reveal the very engine that drives his AI optimization workflow. Get ready for an unprecedented level of both strategic and practical advice.
SEO Week 2025, New York
Beyond Rank Tracking: Analyzing Brand Perceptions Through Language Model Association Networks
Dan presents a framework for tracking and influencing brand visibility in LLMs using bidirectional prompts, frequency and rank analysis, and knowledge graphs. He shows how to optimize content and prompts to guide LLM outputs, measure brand authority within models, and introduces a tool to predict whether a query will be grounded in search or generated from the model’s training data. All pointing to LLM optimization as a powerful new frontier for SEO.
Change 2025, Griffith University
As AI reshapes search engines and user behaviour, traditional SEO strategies are evolving. Learn how to adapt to algorithm changes, automate processes, and enhance visibility in an AI-first search landscape. Link: https://changeconference.com.au/agenda/#:~:text=Maximising%20Media
2024
G50, Austria
SMX Advanced, Berlin
SEO Summit
SMX London
SMX Munich
More than 10 Blue Links: Advanced-Level SERP Optimisation
2nd – 3rd April 2019 | ICM – International Congress Center Munich
If you manage a big brand or a website with well-established traffic, it’s crucial that you understand how to optimise for the SERPS. This session covers everything you need to know from exciting types of SERP snippets and Google Discover feed to more advanced optimisation and data analysis techniques. We will cover Snippet Types & Performance Statistics, Data Analysis & Surfacing Insights and how to set up your own optimisation process.
2017 Events
- SMX, Munich
- SEO Summit, Manila [slides]
- SEO Bootcamp, Sydney
- Whitehat vs Blackhat, Canada
- Webmasters on the Roof, Munich
- Search Marketing Summit Panel, Sydney
- SMS Sydney, Advanced SEO Workshop
- SEOktoberfest X, Munich
- Big Digital, Adelaide
- Cloudland Event With Google, Brisbane
- MORCON, Manila
- Tourism Marketing Summit, Split, Croatia (“How important is content for SEO?”)
2016 Events
- SEOktoberfest IX, Munich
- Digital Marketing Lecture, Griffith University, Brisbane
- Digital Olympus, Worldwide Broadcast
- SEO Summit, Quezon City
- Big Digital, Adelaide
- PeepCon, Quezon City
- REPUBLICA Conference, Melbourne
- UQMAS Panel – University of Queensland, Brisbane
2015 Events
Dan Petrovic, Mozcon Ignite 2015
- Marketing Festival 2015, Brno, Czech Republic
- Hubspot Webinar: Advanced SEO Process
- SMX Sydney
- Presentation: The Fine Art of Link Earning
- Expert Panel
- MozCon, Seattle
- Podcast Interview with Borja Obeso
- SEOktoberfest 8, Munich, Germany
- Griffith University
- SEO Guest Lecture
- Promotion Lecture
- Promotion + Content Lecture
- Industry Advisory Board
- Digital Summit: CRO & Content Talk
- Brisbane
- Melbourne
- Hubspot Marketing Masterclass:
- Melbourne
- Sydney
- DEJAN Partners: SEO Talk
- Sydney
- Brisbane
- Southbank Convention Centre, Brisbane, SEO Talk
- SEMY Awards Dinner, Munich
- WordCamp Brisbane, Creative SEO Talk
- SMX Munich
- Presentation: The Fine Art of Link Earning
- Webmasters on the Roof All Star Panel
EO, Melbourne
2014 Events
- Search Engine Bootcamp, Sydney
- Practical Analytics, Griffith University, Gold Coast
- SEOktoberfest, Munich, Germany
- SMX Sydney
- SMX Munich, Germany
- Dejan SEO @ Hilton, Sofia, Bulgaria [for WordCamp Europe]
- Click! Digital Expo, Brisbane
- Google Guest Lecture at Griffith University, Nathan
- Online Marketing Guest Lecture at Griffith University, Gold Coast
- Industry Advisory Board Meeting, Brisbane Technology Park
- Marketing Department Review Committee Meeting, Griffith University
2013 Events
Dan Petrovic, SMX
- Keynote at Search Marketing Day, Poland
- WordCamp, Melbourne
- 7th IMMAP Summit, Philippines
- Brisbane Digital Media Event, Belgrade
- Guest Lecture, Griffith University, Gold Coast
- ABC TV Interview, Melbourne
- Google Tour, Zurich
- Online Retailer, Sydney
- Young Entrepreneur Awards Finalist, Brisbane
- Guest Lecture, Griffith University, Brisbane
- SMX, Sydney
- SMX Elite, Sydney
- Linux Conference Interviews, Canberra
- Hangout with CERN, Zurich
- e-Commerce Expo, Melbourne
- Industry Advisory Board, Griffith University, Brisbane
2012 Events
Dan Petrovic, TV Interview
- SMX, Sydney
- SMX, Melbourne
- Australian Tourism Data Warehouse, Brisbane
- Guest Lecture, Griffith University, Gold Coast
- Guest Lecture, Griffith University, Brisbane
- Click! Digital Expo, Brisbane
- Dejan SEO Seminar, Brisbane
- Young Entrepreneur Awards Finalist, Brisbane
- PeSA Internet Conference, Gold Coast
2011 Events
Dan Petrovic, Search Engine Bootcamp
- Technology Expo, Gladstone
- SMX, Sydney
- SMX, Melbourne
- Hyness Lawyers Breakfast Seminar, Brisbane
- PeSA Internet Conference, Gold Coast
- Crescent of Brisbane, Springwood
- CCA Educause, Sydney
- Guest Lecture, Griffith University, Gold Coast
- Guest Lecture, Griffith University, Nathan
- Young Entrepreneur Awards Finalist, Brisbane
- WordCamp, Gold Coast
- SEO Bootcamp
2010 Events
Dan Petrovic, Search Engine Marketing Day, Poznan, Poland
- CeBIT
- SMX Sydney
- SMX Melbourne
- ABITE
- SEO Masterclass Brisbane
- SEO Bootcamp
- Young Entrepreneur Awards Finalist, Brisbane