Watch: The Next Chapter of Search: Get Ready to Influence the Robots
Explore the evolving landscape of SEO, focusing on how AI, conversational search, and Large Language Models are changing brand representation and visibility.
Transcript
It feels like 2006 all over again in the world of search engine optimization, or SEO. For years, the industry felt predictable, almost boring. But the artificial intelligence revolution changed everything.
Google is finally facing real competition, which has lit a fire under their engineers. They are innovating at a rapid pace, and that is unleashing a wave of new tools and opportunities.
We are moving fast into conversational search. People are no longer just looking at traditional search pages. Instead, they are asking questions directly to large language models, or LLMs, like ChatGPT and Gemini.
This shifts our focus. The new challenge is monitoring and influencing how brands are represented inside these AI models. We want our brands embedded directly into the machine's core memory.
It is a return to the early days of experimentation and hacking. To influence these models, we can get our information directly into the open-source training datasets that AI developers use to build their systems.
At the same time, we need to measure our impact. We are working on frameworks to track a single brand representation score across different models, much like the rank tracking of the past. It is a brand-new frontier, and the game of influencing the machines has officially begun.