
Algoroo
Algoroo is a Google algorithm tracking tool developed by DEJAN. Our system monitors carefully selected keywords and looks for fluctuations. Both negative and positive movement is added up to create a single SERP flux metric we call “roo”. High roo value indicates a high volatility in Google’s search results. Low roo value is usually displayed on an ordinary day, unlikely to be affected by any algorithmic changes at Google.

Tree Walker
AI brand perception analysis tool showing high and low entropy points in model completion.

Brand Relevance
Find out how relevant your website is for any query in Google’s AI search systems including AI Mode, AI Overviews, Gemini App and the new Google Assistant.

AI Rank
A comprehensive AI visibility tracking framework for brands.

LinkBERT
This tool showcases the capability of our latest link prediction model called LinkBERT. This model is trained on the highest quality organic link data and can predict natural link placement in plain text.

Auxy
Discover new keyword opportunities from your Google Search Console data.

Citation Mining
Citation mining in AI Search, Google’s and OpenAI’s chat assistant responses.

Query Deserves Grounding [Google]
Determines which queries will require grounding with Google search results.

Query Deserves Grounding [OpenAI]
Determines which queries will require search grounding with OpenAI models.

AI Content Detection
Find which sentences are likely generated by AI and get the total document score.

Query Fanout Generator
Enter a URL and a query to generate a diverse set of related queries.

Typosquatting Checker
Check to see if the domain is a typosquatter, or check for typosquatters for your own domain.

Content Substance Classifier
This tool estimates the likelihood that content is thin or lacking in substance, using our deep learning model.

AI Flux
This dashboard tracks the daily volatility in AI rankings of brands, services, products, people’s names and various other tracked entities and phrases in chat sessions.

Google Brand and Intent Detection
Google’s brand and intent detection reverse engineered from Chrome.

Penguin – Link Optimization Tool
The world’s most advanced link optimization tool. The Penguin Algorithm Tool is an advanced link analysis system designed to help SEO professionals, content creators, and webmasters identify and optimize link patterns in web content. The tool uses AI to distinguish between different types of external links and suggests optimal anchor text placement.

Chunk Norris
Content chunking tool.

Google Entity Search
This tool allows you to see if a person, brand, product or service is a known entity in Google’s knowledge graph.

Brand AI Sentiment
Google AI brand perception mining through synthetic reviews.

Text Sentiment
Multi-label sentiment classification model. Designed to be deployed in an automated pipeline capable of classifying text sentiment for thousands (or even millions) of text chunks or as a part of a scraping pipeline. This is a demo model which may occasionally misclassify some texts. In a typical commercial project, a larger model is deployed for the task, and in special cases, a domain-specific model is developed for the client.

Gemini Token Probabilities
Shows how frequent certain words were in Gemini’s tokenizer training data.

Model Optimization Loss Landscape
Visualise model training loss function.

Cosine Similarity Visualisation
Interactive cosine similarity visualiser.