Dan Petrovic ·
23 July 2020
Users say they hate ads, but every marketer knows that they also click on the ads. The assumption is that well-timed ads that match users needs and interests are "good" while disruptive, irrelevant or poorly timed ads are "bad". Google's search results contain arguably "good" ads, they tend to be…
Users say they hate ads, but every marketer knows that they also click on the ads. The assumption is that well-timed ads that match users needs and interests are "good" while disruptive, irrelevant or poorly timed ads are "bad". Google's search results contain arguably "good" ads, they tend to be relevant to the query, they show up at the time of query and don't interrupt user experience. But, do users click on search result page ads thinking they're organic results?
I'd like to know how many people are aware that often the top of search results are ads.
Tony McCreath, asks on Twitter
| Always | 24.2% |
| Most of the time | 18.2% |
| Some of the time | 12.8% |
| Almost never | 7.0% |
| Never | 37.3% |
| Other | 0.5% |
