Watch: Citation Mining
Systematically running many prompts across AI platforms to record which domains and URLs get cited — mapping the AI citation landscape for a topic.
Transcript
If you want to know how visible your brand is in the age of artificial intelligence, you need to look at citation mining. This is the practice of running dozens of prompts across different AI platforms to track which websites they cite. By recording every link and domain, you can turn scattered AI answers into structured data that maps out who gets referenced, and where.
We put this to the test by running sixty prompts about AI search engine optimization through both GPT-5 and Gemini. The results showed just how differently these platforms behave. One platform returned about one hundred and forty citations, while the other returned four hundred. More surprisingly, their domain lists barely overlapped.
This tells us that to win in AI search, you cannot rely on a one-size-fits-all strategy. Citation mining allows you to measure your actual share of citations and see exactly where you need to compete. It provides the hard metrics behind your AI visibility, helping you quantify your presence and understand how these models ground their answers.