Category: SRO

  • SRO & Grounding Snippets

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    Dan Petrovic
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    Source: dejan.ai/blog/category/ai-seo/sro/Author: Dan Petrovic, DEJAN AIPosts analyzed: 5 (Sep 2025 – Feb 2026) What is SRO? SRO — Selection Rate Optimization — is a new discipline coined by DEJAN that addresses visibility in AI-powered search (Google AI Mode, Gemini Chat, AI Overviews). It is the AI-native successor to traditional SEO click-through-rate optimization. The core premise:…

  • What extraction method is Google using to build grounding snippets?

    What extraction method is Google using to build grounding snippets?

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    by

    Dan Petrovic
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    I’ve been reverse-engineering Google’s Gemini grounding pipeline (AI Mode, Gemini Chat…etc) by examining the raw groundingSupports and groundingChunks returned by the API. Specifically, I’m interested in the snippet construction step, the part where, given a query and a retrieved web page, the system selects which sentences to include in the grounding context supplied to the…

  • How big are Google’s grounding chunks?

    How big are Google’s grounding chunks?

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    by

    Dan Petrovic
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    Note: Highlighted bits of this article indicate the parts used to ground Gemini with article title as prompt. Our prior analysis showed that Google doesn’t use your full page content when grounding its Gemini-powered AI systems. Now we have substantially more data to share, specifically around how much content gets selected and what determines that…

  • Grounding Snippet Extraction Tool

    Grounding Snippet Extraction Tool

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    by

    Dan Petrovic
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    You can rank #1 and still be invisible to AI search. That’s the uncomfortable truth of the AI Mode era. Google’s AI doesn’t just look at your page, it extracts specific sentences, evaluates them against the query, and decides whether your content deserves to ground its answer. The rest of your carefully crafted copy? Find…

  • How much of your content survives the AI Search filter?

    How much of your content survives the AI Search filter?

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    by

    Dan Petrovic
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    But how much if your page content actually makes it to the model? About one third on average. Metric Value Total Characters Across All Pages 21,198 Total Characters Cited 6,818 Total Characters Not Cited 14,380 Overall Citation Coverage 32.16% Citation Analysis: owayo.com Source: owayo.com Citation Snippet Custom Running Shirts – owayo: owayo manufactures custom running…

  • Primary Bias on Selection Rate in AI Search

    Primary Bias on Selection Rate in AI Search

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    by

    Dan Petrovic
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    What is Selection Rate? Selection Rate (SR) is a key performance metric for AI systems that measures the frequency with which an AI selects and incorporates a specific item from a total set of grounding results. It serves as the Gen AI-native equivalent of Click-Through Rate (CTR) in traditional digital interfaces. SR = (Number of…