Category: SEO
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Site Engagement Metrics
To access the feature in Chrome visit: chrome://site-engagement/ Google Site Engagement Metrics Framework plays a crucial role in assessing and analyzing user engagement with websites. This framework leverages detailed metrics, such as user interactions and engagement scores, to provide insights into browsing behavior. Here’s a breakdown of how this system works, based on the Site…
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Beyond Links: Understanding Page Transitions in Chrome
When SEOs think about user behavior, the conversation often revolves around clicks, links, and conversions. But in Chrome, there’s an underlying layer of data that tells a much richer story—page transitions. These are the bread and butter of how users navigate, revealing not just where they go, but how they got there. For SEOs, understanding…
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ILO
The ILO App: A Step-by-Step Tool for Managing SEO Data and Improving Link Structures Managing SEO efficiently can be a complicated process, especially for websites with a large number of pages. The ILO app aims to simplify this by offering a structured, step-by-step approach. It brings together tools for handling key aspects of SEO, like…
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Resource-Efficient Binary Vector Embeddings With Matryoshka Representation Learning
When conducting an advanced SEO analysis, I frequently utilise vector embeddings for text feature extraction, similarity searches, clustering, retrieval, ranking and so on. One of the main burdens on top of compute is storage space, as these files tends go into terabytes for very large websites. Today I did a deep analysis and realised I’ve…
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Query Intent via Retrieval Augmentation and Model Distillation
The paper, titled “QUILL: Query Intent with Large Language Models using Retrieval Augmentation and Multi-stage Distillation”, focuses on enhancing query understanding tasks, particularly query intent classification, by leveraging Large Language Models (LLMs) with retrieval augmentation and a novel two-stage distillation process. Retrieval Augmentation: The paper proposes the use of retrieval augmentation to provide LLMs with…
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Search Query Quality Classifier
We build on the work by Manaal Faruqui and Dipanjan Das from Google AI Language team to train a search query classifier of well-formed search queries. Our model offers a 10% improvement over Google’s classifier by utilising ALBERT architecture instead of LSTM. With accuracy of 80%, the model is production ready and has already been…