DEJAN's outreach pipeline runs an adversarial simulation where a Red Team agent drafts realistic, grounded off-site articles containing client target links alongside natural supporting citations. Operating with web search tools and the client's editorial guidelines, the Red Team builds contextual relevance while strictly avoiding competitor domains specified in the co-link policy. A blind Blue Team detector then inspects the completed draft cold, assuming the role of a publisher's editor to classify outbound links as organic filler or unnatural paid placements.

To ensure technical integrity, an automated link probe tests every cited URL for HTTP liveness, silently unwrapping dead references into plain text while preserving the target placement. If the detector flags the target link or if placement constraints are violated, the draft is folded with a logged diagnostic rationale; conversely, passing articles are saved directly into the property's content library. When reviewing drafts, operators can also run an Outreach Coach pass that translates detector findings into exact, verbatim text replacements to refine promising copy.