The Association engine evaluates an AI's ungrounded parametric memory across three distinct probe directions, using a Matryoshka prefix-matching algorithm to resolve multi-tiered brand hierarchies and compute competitive share of association.

flowchart LR
    subgraph Probes["Probe Vectors"]
        E2B["E2B: Entity to Brands"]
        B2E["B2E: Brand to Entities"]
        Q2B["Q2B: Query to Brands"]
    end

    subgraph LLM["Parametric Memory"]
        Model["Target LLM<br/>Gemini, GPT, Claude"]
    end

    subgraph Normalization["Resolution Layer"]
        Matryoshka["Matryoshka Hierarchy<br/>Prefix Resolution"]
    end

    subgraph Metrics["Outputs"]
        SoA["Share of Association<br/>Exclusive and Inclusive"]
        Centrality["Competitor Centrality<br/>and Topic Gaps"]
    end

    Probes --> Model
    Model --> Matryoshka
    Matryoshka --> Metrics

Referenced by