| Direction | Prompt Pattern | Core Measurement |
|---|---|---|
| Entity-to-Brand (E2B) | List ten brands that you associate with {entity}. |
Top-of-mind brand share and rank for target industry concepts. |
| Brand-to-Entity (B2E) | List ten things that you associate with a brand called {brand}. |
Core attributes, products, and associations linked directly to the brand. |
| Query-to-Brand (Q2B) | List ten brands that you associate with the following search query: {query}. |
Brand salience across specific, high-intent conversational queries. |
