Flux — AI Search Ranking Volatility

Volatility is the share of an entity's ranked brand positions (top 10) that change between consecutive measurements, averaged across everything we track. Higher means the AI answers are reshuffling who they name; lower means the running order is holding steady. The line is smoothed over a week. Dashed markers flag internal measurement changes — the segments on either side of a marker are not directly comparable. Data from DEJAN App AI visibility tracking.