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Seeking clarity on canonical entities via examples:

Could "running shoes for wide feet" be a canonical entity? At what point does adding a modifier create a distinct core intent rather than a variation of the same intent?

For service providers, say an IP lawyer: "IP lawyer", "trademark lawyer", "patent litigation lawyer"... which ones are canonical? My guess is that hyperfocused practices exist and therefore each of these could be canonical. In that case, what would make the term non-canonical?

Thank you for sharing your research.

Joe Ashta · QuestionsSuggests · · Oct 25, 19:10 · ⭐
1 reply

Yes. This is where entity hierarchy comes in.

running shoes
running shoes for wide feet

womens running shoes for wide feet

query variants:
running shoes for women with wide feet
running shoes wide feet women
wide feet women running shoes

prompt variants:
{endless}

Dan Petrovic · SupportsSuggestsExpands · · Oct 25, 23:09

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