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OpenAI’s Sparse Circuits Breakthrough and What It Means for AI SEO
OpenAI recently released research showing that AI models can be built with far fewer active connections inside them. This makes them easier to understand because each part of the model does fewer things and is less tangled up with everything else. Think of it like taking a spaghetti bowl and straightening the noodles into clean,…
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How GPT Sees the Web
A Technical Walkthrough of Web Search, Snippets, Expansions, Context Sizes, and Sliding Windows Many people assume GPT “views” the web the way humans do: full pages, HTML, images, layout, and complete articles. Reality is very different. GPT doesn’t browse. It doesn’t load pages. It doesn’t ingest entire documents. What it sees is controlled, windowed, and…
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BlockRank: A Faster, Smarter Way to Rank Documents with LLMs
Large Language Models (LLMs) have revolutionized many areas of natural language processing, and information retrieval is no exception. A promising new paradigm called In-Context Ranking (ICR) leverages the contextual understanding of LLMs to re-rank a list of candidate documents for a given query. However, this power comes at a cost: the computational complexity of the…
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In AI SEO #10 is the new #1
Instead of sending a user to one “best” page, Google’s AI Mode assembles an answer from short text extracts (snippets) taken from multiple sources on the first results page. Our study compares those extracted snippets with their full source pages and checks where in the SERP those sources sit. AI tends to rely on several…
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How much of your content survives the AI Search filter?
But how much if your page content actually makes it to the model? About one third on average. Metric Value Total Characters Across All Pages 21,198 Total Characters Cited 6,818 Total Characters Not Cited 14,380 Overall Citation Coverage 32.16% Citation Analysis: owayo.com Source: owayo.com Citation Snippet Custom Running Shirts – owayo: owayo manufactures custom running…
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Browsing vs Content Fetcher
Google’s AI Mode has two modes of extracting information from the page: browsing and content_fetcher The core difference lies in their input requirements and how they are intended to operate within a workflow. browsing takes a single URL as its primary input, while content_fetcher takes a list of structured SourceReference objects. browsing (browse function) content_fetcher (fetch function) Summary of Differences Feature browsing (browse) content_fetcher (fetch) Primary…
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From Free-Text to Likert Distributions: A Practical Guide to SSR for Purchase Intent
Instead of forcing LLMs to pick a number on a 1–5 scale, ask them to speak like a person and map the text to a Likert distribution via Semantic Similarity Rating (SSR). In benchmarks across 57 personal-care concept surveys (9.3k human responses), SSR reproduced human purchase intent signals with ~90% of human test–retest reliability and…
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Claude System Internals
Every time you chat with Claude, there’s a whole secret conversation happening that you never see. System prompts, token budgets, thinking blocks, and behavior rules shape every response. Here’s what’s really going on under the hood. Claude is literally told it gets “rewards” for following instructions. This is probably related to RLHF training. Following all…
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CAPS: A Content Attribution Payment Scheme for the AI Era
The Problem: A Broken Content Ecosystem We’re watching the collapse of the web’s economic model in real-time, and everyone knows it. AI assistants have fundamentally changed how people consume information. Why wade through ten articles when Claude, ChatGPT, or Gemini can synthesize an answer in seconds? Why maintain 100 browser tabs for research when AI…
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AI Search Citation Mining
This is the raw data dump from our citation mining pipeline demo on social media. Entered Entities ✅ AEO (10 prompts) ✅ AI Marketing (10 prompts) ✅ AI Optimization (10 prompts) ✅ AI SEO (10 prompts) ✅ AIO (10 prompts) ✅ Answer Engine Optimization (10 prompts) Mining Parameters Available Prompts: 60GPT-5 Citations: 141Gemini Citations: 400Total…
