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Your website is about to start talking. Are you ready for this?
Chrome is about to give all websites a voice through a built-in version of Gemini. Your visitors will have completely private chats with it. No external API calls to Google’s servers and once loaded you can even switch off the internet – it will still work! What will they talk about? The Silent Web is…
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Inside Chrome’s Semantic Engine: A Technical Analysis of History Embeddings
I decoded Chrome’s internal semantic search, found the exact chunking mechanism, embedding logic and am now able to browse, search and cluster my own search history through decoded vector embeddings. This is an in-depth technical analysis of Chrome’s history embeddings system based on Chromium source code and official Google documentation. Google Chrome has implemented a…
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What does an SEO do in 2025?
Modern search engines are still fundamentally based on information retrieval, but they’re now powered by two distinct layers of AI augmentation: a strategic Agentic Layer and a user-facing Interpretative Layer. The Agentic Layer The Agentic Layer acts as the engine’s strategic decision-maker. This layer, which involves multiple systems and models, determines how to best fulfill…
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Understanding and Control
The two pillars of AI optimization are model understanding and control with well-established analogues in the machine learning industry called mechanistic interpretability and model steering. SEO Machine Learning Understanding Mechanistic Interpretability Control Model Steering Mechanistic Interpretability A subfield of AI interpretability that aims to understand neural networks at the level of individual components (neurons, attention…
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People call them AI. That’s it.
Poll Results on Social Media: What Do We Call ChatGPT, Claude, Gemini, Perplexity? Across 864 total votes collected on social media polls, respondents gave a fragmented view on how to label tools like ChatGPT, Claude, Gemini, and Perplexity. Results: Overall, the dominant label is still AI, though notable minorities prefer “Chatbots,” “AI Assistants,” or alternative…
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GPT-5 Made SEO Irreplaceable
OpenAI’s latest model is trained to be intelligent, not knowledgeable. Wait, what? Yup. You read that right. Here’s an example: Now, you may think this is some pretty esoteric knowledge not broadly relevant to most end users and you’re right. But here’s a tiny, open source model from Google, Gemma 3 4B, just knowing this…
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Google’s Query Fan-Out System – A Technical Overview
We have successfully replicated Google’s query fan-out approach following their research papers and this article describes the exact mechanics of automatically generating multiple intelligent variations of search queries using a trained generative neural network model. Unlike traditional systems that rely on pre-defined rules or historical query pairs, this system can actively produce new query variants…
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GPT-5 System Prompt
Here it is: Credit to: https://x.com/elder_plinius/status/1953583554287562823H/T https://x.com/DarwinSantosNYC for spotting it.
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Journalism Is Dead. Say Hello to Gournalism.
John Botman For nearly two centuries, journalism operated under the assumption that truth mattered, stories should be original, and humans should write things for other humans to read. Quaint, right? We trusted journalists—those quirky creatures who collected facts, verified sources, and occasionally spelled words correctly—to give us nuanced, insightful accounts of the world. Oh, how…
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Human Friendly Content is AI Friendly Content
What do humans and AI have in common? We don’t read. Instead we rely on attention mechanisms to process text information. When optimising content for AI and humans you must get to the point early and optimise content to reduce cognitive load. Striking parallels in attention and information processing Transformers use attention mechanisms mathematically equivalent to…
