Listen: 239,266 brands, ranked by authority in Gemini 4 Hydrogen, Google's new AI search model
The day after Gemini 4 Hydrogen became the default model in Google's AI Mode, we asked it about brands 52,923 times and ranked the brands it recalls, overall and in 74 industries.
Transcript
When Google made Gemini 4 Hydrogen the default model for its AI Mode, it marked a massive upgrade to search. To understand how this new model views the business world, DEJAN put it to the test.
DEJAN asked the AI about brands nearly fifty-three thousand times with web search switched off. This forced the model to rely entirely on its internal, trained memory.
The results revealed a massive web of over two hundred and thirty thousand brands and more than four million connections. Using a system similar to PageRank, DEJAN calculated an authority score for each brand, both overall and within seventy-four different industries.
Tech giants dominate the overall standings. Apple, Microsoft, and Google take the top three spots, with Nike being the only non-tech brand to break into the top ten. Within specific industries, the landscape changes. Coca-Cola dominates beverages, while the airline industry is a tight race between American Airlines and Delta.
Interestingly, the model never directly named some massive brands, like Windows or Android, when asked to list brands. Yet, they still rank highly because the AI immediately connects them to parent companies like Microsoft and Google.
For brand owners, this map reveals exactly how an AI connects your business to your competitors and your industry, straight from its memory.