Listen: GEO (Generative Engine Optimization)
GEO (Generative Engine Optimization) is optimizing for LLM-powered search and chat so your brand and pages appear in generated answers.
Transcript
As search engines evolve, a new practice is taking center stage: Generative Engine Optimization, or GEO. Also known as AI SEO, this is the art and science of optimizing your content for large language model search and chat tools, like ChatGPT, Gemini, Perplexity, and Google's AI Overviews.
The ultimate goal of GEO is to make sure your brand, pages, and ideas are actively included in the text these systems generate. Instead of just ranking on a traditional page of blue links, success is now measured by AI Visibility. This means tracking how often and how prominently your brand is mentioned and cited in AI-generated answers. Whether you call it generative optimization, answer engine optimization, or simply AI visibility, it is the new frontier for getting found online.