Watch: ILO
The ILO app is a Streamlit-based tool for managing SEO data through URL population, GSC data fetching, query intent classification, and traffic projections.
Transcript
Managing Search Engine Optimization, or SEO, can get overwhelming, especially for large websites. The ILO app, built on Streamlit, guides users through this complex process step-by-step.
It starts by gathering your website’s URLs and pulling performance data directly from Google Search Console. This lets you track metrics like impressions, clicks, and Click-Through Rate, or CTR.
From there, the app classifies search queries by user intent—whether people are looking to buy, research, or find a specific page. It maps these queries to the best landing pages, helping you fix mismatches and keep visitors engaged.
To make your content stronger, the tool scrapes and processes your page HTML, revealing keyword patterns and optimization opportunities. It also uses PageRank calculations to measure authority across your site.
Finally, using natural language processing through a feature called LinkBERT, the app predicts and ranks the best internal linking opportunities. This takes the guesswork out of building a stronger, more authoritative site structure, helping you prioritize the updates that will drive the most traffic.