Listen: Advanced New Tail Keyword Research

Every day, about fifteen percent of the searches on Google are completely new. Many of these queries come from people looking for a product when they do not know its name. Instead of using official terms, they search using visual descriptions, analogies, or locations.

If you sell a unique, lumpy ornamental grass, you might optimize your website for the term "no-mow grass." But a customer who does not know the name of it might search for "mossy grass," "bumpy grass," or even "Hobbitville grass." If those terms are not on your page, you miss the connection.

To find these hidden search terms, you can crowdsource your research. Simply show a photo of your product to a group of people and ask them what they would type into a search engine to find it. You will quickly discover a wealth of natural-language descriptions you never considered.

You can use these new terms to enrich your website copy, improve your image tags, or create new landing pages. This approach is especially valuable today with the rise of artificial intelligence, or AI. Modern AI assistants often rewrite user queries or search directly from images. By describing your product's visual features in plain, natural language, you make it much easier for both human searchers and AI models to find you.