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The Latent History of AI Boom
This is the story of how AI transitioned from niche to mainstream and the pieces that fell into place to make that happen. Picture this. It’s 2017, we’re in the era dominated by Recurrent Neural Networks (RNN) and Convolutional Neural Networks (CNN), LSTM is cutting edge. These models are tiny, and the common wisdom is…
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AI Overviews = Dialogflow Agent?
Joshua Squires shared one of the most interesting AI Overview leaks and for some reason it was mostly ignored by the SEO industry. I’d like to draw your attention to it today because it provides two key details framing AI Overviews as an implementation of Google’s Dialogflow agentic framework which is backed up with an…
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Fan-Out Query Search Volume Prediction Using Deep Learning
While traditional keyword research tools provide valuable data, they often fall short in discovering truly novel or long-tail search query variations that a business might not yet rank for, or even be aware of. This is where our query fan-out model comes in. Using advanced language models to generate a vast array of related search…
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Comprehensive Guide to Identifying AI Comment Bots
Some people use AI to speed up the process of getting their ideas and message out. Others use it to polish up their language which I think is really cool use of AI, especially if they’re not a native speaker. But there’s also the hordes of mindless AI slop generators masquerading as meaningful human engagement,…
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What is “Help Me Write” in Chrome?
Introduction “Help Me Write” is Google Chrome’s AI-powered writing assistant designed to help users create short-form content directly within their web browser. Launched with Chrome version 121, this feature leverages artificial intelligence to generate text suggestions based on user prompts and the context of the webpage you’re viewing. How Does Help Me Write Work? The…
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Introducing Tree Walker
Stop Guessing, Start Optimizing. Introducing Tree Walker for the New Era of AI Search The digital marketing landscape is in the midst of a seismic shift. With the rise of AI-powered search engines and generative experiences, the old rules of SEO are being rewritten. Marketers and content strategists are asking the same urgent question: “How…
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Does Schema Help With “AI”?
This test is designed to show whether Open AI’s browsing tool does a better job at supplying their model GPT-5 with grounding context from a page with schema. We took the exact HTML from the original experiment here, stripped off the “experiment” from the title and header and uploaded here and here and then ran…
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Your website is about to start talking. Are you ready for this?
Chrome is about to give all websites a voice through a built-in version of Gemini. Your visitors will have completely private chats with it. No external API calls to Google’s servers and once loaded you can even switch off the internet – it will still work! What will they talk about? The Silent Web is…
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Inside Chrome’s Semantic Engine: A Technical Analysis of History Embeddings
I decoded Chrome’s internal semantic search, found the exact chunking mechanism, embedding logic and am now able to browse, search and cluster my own search history through decoded vector embeddings. This is an in-depth technical analysis of Chrome’s history embeddings system based on Chromium source code and official Google documentation. Google Chrome has implemented a…
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What does an SEO do in 2025?
Modern search engines are still fundamentally based on information retrieval, but they’re now powered by two distinct layers of AI augmentation: a strategic Agentic Layer and a user-facing Interpretative Layer. The Agentic Layer The Agentic Layer acts as the engine’s strategic decision-maker. This layer, which involves multiple systems and models, determines how to best fulfill…
