Watch: Share of Citations
The proportion of cited sources in AI answers that are yours.
Transcript
When we think about search engine optimization, we usually focus on traditional search results. But as AI-powered search engines become the norm, a new metric is taking center stage: Share of Citations.
Share of Citations is the proportion of all cited sources in an AI's answer that point directly to your website. It is essentially your brand's visibility score within the world of AI-generated responses.
Just like traditional search engine optimization focuses on ranking high in search results, AI optimization focuses on being the source that these engines trust and cite. The more often an AI engine links back to your pages to support its answers, the higher your Share of Citations. Tracking this metric is becoming crucial for understanding how visible your brand truly is in an AI-driven world.