Listen: Share of Mentions

When we think about search engine optimization, we usually think about keywords and page ranks. But as more people turn to artificial intelligence for answers, a new metric is becoming essential for brands. It is called Share of Mentions.

Simply put, Share of Mentions is the proportion of all brand mentions in AI-generated answers that point to you. It is a direct measure of your visibility inside the engines that power tools like ChatGPT, Gemini, and Claude.

In the past, search engines pointed users to websites where they could find information. Today, AI models synthesize that information themselves and present it directly to the user, sometimes citing their sources and sometimes not. If a user asks an AI for the best project management software, or the top-rated coffee maker, your brand needs to be in that generated response.

By tracking your Share of Mentions, you can see exactly how often AI models recommend your brand compared to your competitors. It is no longer just about ranking first on a search results page. It is about making sure that when an AI speaks, your name is the one it chooses to say.