Watch: Share of Voice
Your overall slice of the AI answer space for a topic, relative to competitors.
Transcript
When we talk about visibility in the age of artificial intelligence, one of the most important concepts to understand is Share of Voice.
Essentially, Share of Voice is your brand's overall slice of the AI answer space for a specific topic, measured directly against your competitors. It serves as a core AI visibility metric, giving you a clear summary of just how dominant your brand and your web pages are across a whole set of AI-generated answers. Instead of just tracking traditional search rankings, this metric tells you how often and how prominently AI models are recommending your business when users ask questions in your space.