Association measures how strongly AI models organically connect your brand to specific concepts, topics, and search intents in their ungrounded parametric memory.
flowchart LR
E[Entity or Topic] -->|E2B Probe| B[Brand Recall]
BR[Brand] -->|B2E Probe| C[Associated Concepts]
Q[Search Query] -->|Q2B Probe| BR2[Brand Recommendations]Referenced by