Association probes map memory across three directional pathways: E2B uncovers brands linked to an entity, B2E reveals concepts associated with a brand, and Q2B identifies brands triggered by a search query.
flowchart LR
E[Entity] -->|E2B| B1[Brand]
B2[Brand] -->|B2E| C[Concept / Product]
Q[Search Query] -->|Q2B| B3[Brand]