Association measures ungrounded parametric memory across three probe directions—Q2B, E2B, and B2E—alongside Treewalker to quantify how strongly models link a brand to concepts without live web search.

flowchart TD
    subgraph Probes["Probe Directions"]
        Q2B["Q2B: Query to Brand"]
        E2B["E2B: Entity to Brand"]
        B2E["B2E: Brand to Entity"]
    end

    subgraph Analysis["Deep Probe Engine"]
        TW["Treewalker: Logprobs & Alt Tokens"]
    end

    Q2B --> Model(("Parametric Memory"))
    E2B --> Model
    B2E --> Model
    TW --> Model

    Model --> Output["Rank & Association Score"]