Association measures ungrounded parametric memory across three probe directions—Q2B, E2B, and B2E—alongside Treewalker to quantify how strongly models link a brand to concepts without live web search.
flowchart TD
subgraph Probes["Probe Directions"]
Q2B["Q2B: Query to Brand"]
E2B["E2B: Entity to Brand"]
B2E["B2E: Brand to Entity"]
end
subgraph Analysis["Deep Probe Engine"]
TW["Treewalker: Logprobs & Alt Tokens"]
end
Q2B --> Model(("Parametric Memory"))
E2B --> Model
B2E --> Model
TW --> Model
Model --> Output["Rank & Association Score"]Referenced by