E2B (Entity-to-Brand) is an ungrounded memory probe that prompts a model to list the top brands associated with a canonical entity, measuring brand salience through Matryoshka attribution and rank weighting.
flowchart LR
E[Entity: e.g., 'electric cars'] -->|Unprompted Recall| LLM[LLM Parametric Memory]
LLM --> B1[1. Tesla]
LLM --> B2[2. BYD]
LLM --> B3[3. Rivian]
LLM --> B4[4. Polestar]Referenced by