Query-to-Brand (Q2B) associations probe what brand names an ungrounded model returns when presented with raw search queries, measuring brand recall and competitive share for categorical searches.
flowchart LR
Q[Search Query] -->|Ungrounded LLM Prompt| LLM[Model Parametric Memory]
LLM --> B1[Brand A - Rank 1]
LLM --> B2[Brand B - Rank 2]
LLM --> B3[Brand C - Rank 3]