Our AI visibility and rank-tracking framework that probes language models to map how they perceive and associate brands.
AI Rank is our AI visibility and rank-tracking framework, built on the idea that modern search runs on language models that construct semantic association networks, not simple keyword rankings. Instead of tracking where a page sits in a list of blue links, AI Rank directly probes models like Gemini to reveal how they perceive a brand and what they associate it with.
Traditional rank tracking is losing meaning as results become personalised and as answers are satisfied directly in AI summaries. AI Rank moves the focus to the broader semantic context a brand lives in: hidden associations, competitive landscape, and shifting market perception drawn straight from the model's own outputs.
The same underlying technology powers several of our tools, including the Grounding Classifier and Tree Walker. It's our practical answer to measuring AI visibility and brand authority in a search world driven by generative models.
