Association probes query language models across three directions—Entity-to-Brand (E2B), Brand-to-Entity (B2E), and Query-to-Brand (Q2B)—to extract and rank the concepts and competitors the model organically associates with a topic.
flowchart TD
E[Entity or Topic] -->|E2B Probe| B1[Associated Brands]
BR[Brand Name] -->|B2E Probe| C[Associated Concepts]
Q[Search Query] -->|Q2B Probe| B2[Associated Brands]Referenced by