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The Matryoshka hierarchy aggregates brands by nesting longer brand phrases under their shortest parent entity via normalised prefix matching, rolling up both exclusive and inclusive counts across the tree while respecting explicit overrides.

flowchart TD
    A[BetMGM<br/>Root / Apex Entity] --> B[BetMGM Casino]
    A --> C[BetMGM Poker]
    B --> D[BetMGM Casino App]

    subgraph Aggregation[Prefix Rollup Logic]
        E[Prefix Match Rule] -.->|Direct Mention| B
        E -.->|Nested Mention| D
        D -->|Rolls Up To| B
        B -->|Rolls Up To| A
        C -->|Rolls Up To| A
    end

Referenced by