flowchart LR
    subgraph Probes
        E[Entity] -->|E2B| B1[Brand Recall]
        Q[Query] -->|Q2B| B2[Brand Recall]
        B3[Brand] -->|B2E| C[Concept Recall]
    end
    subgraph Aggregation
        B1 --> M[Matryoshka Attribution]
        B2 --> M
        M --> S[Visibility and Share of Voice]
    end