The three directional probes evaluate AI parametric memory by mapping Entity-to-Brand (E2B), Brand-to-Entity (B2E), and Query-to-Brand (Q2B) associations.
flowchart TD
E[Entity or Topic] -->|E2B: What brands fit this topic?| B[Brand]
B -->|B2E: What concepts fit this brand?| C[Concepts and Topics]
Q[Search Query] -->|Q2B: What brands fit this search?| B