Conceptual

A theoretical, idea-level exploration.

Generative Self-Retrieval: How AI Models Recall Brand Facts From Memory

When an AI answers about your brand from memory, generative self-retrieval decides whether it recalls you correctly or invents a plausible wrong answer.

27 June 2026

Clickbait Titles Exploit Attention Through Latent Entities

Clickbait titles function by withholding a latent entity—the subject, reason, process, or outcome—to force a click and resolve an artificial information gap.

22 March 2026

Dynamic Visual Layouts

Dynamic visual layout (DVL) is a generative user interface where layouts are created on demand to suit specific queries, shifting the focus from SEO to information.

18 December 2025

LLM is a Presentation Layer in AI Search

Large language models act as a presentation layer on top of classic information retrieval. They rely on crawling, indexing, and ranking to prevent hallucinations.

21 September 2025

The Latent History of AI Boom

An exploration of how the transition from RNNs to transformers and the discovery of double descent enabled the scaling of large language models like GPT.

1 September 2025

Understanding and Control

AI optimization relies on mechanistic interpretability to understand internal neural computations and model steering to actively control model behavior.

17 August 2025

Why deep learning works.

An excerpt from François Chollet’s Deep Learning with Python exploring the manifold hypothesis and how structured information enables deep learning to work.

26 December 2024

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