Research

Original first-party research with data behind it.

Emotion Geometry of Google’s AI Models

A replication study of Anthropic’s emotion research on Google’s Gemma 4 31B model, finding that internal emotion representations organize along a valence axis.

17 May 2026

Gemma 4 Brand Authority Map

A comparison of brand recall between Google's Gemma 4 and Gemini 3 Flash models, analyzing how open-weight and closed models prioritize different brands.

4 April 2026

AI Brand Authority Index: Ranking 2.9 Million Brands by Associative Embeddedness in Gemini’s Memory

This research presents a methodology for quantifying brand authority in large language model memory using Personalized PageRank and directed association graphs.

28 March 2026

Reverse Prompting: Reconstructing Prompts from AI-Generated Text

A fine-tuned Gemma 3 270M model reconstructs the most likely prompts from AI-generated responses using synthetic data and contrastive search configurations.

18 March 2026

Is Query Length a Reliable Predictor of Search Volume?

An analysis of 39.6 million Amazon search queries reveals that query length is an unreliable predictor of search volume compared to semantic content.

12 March 2026

SRO & Grounding Snippets

Selection Rate Optimization (SRO) is a new discipline focused on visibility in AI-powered search by measuring how often content is selected for grounding.

1 March 2026

Most People Don’t Read

A qualitative study comparing self-reported reading habits against actual user behavior, tracking mouse movements, scroll patterns, and time on page.

30 December 2025

How big are Google’s grounding chunks?

Analysis of how Google selects content to ground Gemini-powered AI shows a fixed 2,000-word budget per query, where relevance rank determines word share.

20 December 2025

How Long Are Web Pages?

An analysis of 44,684 web pages reveals a median content length of 3,201 tokens and an average of 10,403 tokens, highlighting implications for AI systems.

14 December 2025

Report: How People Use AI at Work

An analysis of qualitative interviews with 1,250 professionals exploring how the general workforce, creatives, and scientists integrate AI into their work.

10 December 2025

How do people use AI assistants?

An analysis of 3.9 million AI chat sessions reveals that most interactions are short, non-commercial, and involve users seeking help with writing, learning, or coding.

5 December 2025

In AI SEO #10 is the new #1

An empirical study analyzing how Google's AI Mode uses text snippets from multiple sources, finding that snippets are more prompt-aligned than full web pages.

9 November 2025

AI Search Citation Mining

Raw data dump from a citation mining pipeline demo featuring 60 prompts across AEO, AI marketing, AI optimization, AI SEO, and AIO using GPT-5 and Gemini.

27 September 2025

Using GPT-5 Structured Output Markers to Detect AI-Generated Content Online

Publishing unedited AI-generated text can leak internal GPT-5 structured output markers like turn0search21, which can lead to SEO and reputational risks.

27 September 2025

Primary Bias on Selection Rate in AI Search

Selection Rate measures how often AI systems select specific items from grounding results. It explores primary bias, model relevance, and the Tree Walker algo.

4 September 2025

Does Schema Help With “AI”?

An experiment testing whether OpenAI's browsing tool provides GPT-5 with grounding context from page schema or only extracts plain text and markdown content.

23 August 2025

People call them AI. That’s it.

Social media poll results from 864 votes show that while AI is the dominant label for tools like ChatGPT and Claude, users remain divided on preferred terms.

16 August 2025

Analysis of Gemini Embed Task-Based Dimensionality Deltas

An analysis of Gemini Embed optimization modes, including classification, retrieval, and semantic similarity, through vector embedding dimension visualization.

16 July 2025

Vector Embedding Optimization

An evaluation of four embedding methods comparing speed, storage, and accuracy. Results show mrl truncation maintains high accuracy while reducing file size.

6 June 2025

LLM-Based Search Volume Prediction

An analysis comparing Google Gemini's keyword volume predictions against actual Google Search Console data reveals weak-to-moderate correlation and limited accuracy.

19 May 2025

Cross-Model Circuit Analysis: Gemini vs. Gemma Comparison Framework

A framework for comparative circuit analysis between Google's Gemini and Gemma models to identify how different architectures represent brand information.

29 March 2025

Beyond Rank Tracking: Analyzing Brand Perceptions Through Language Model Association Networks

The DEJAN methodology uses large language models to analyze brand perception and semantic associations, moving beyond traditional keyword rank tracking.

27 February 2025

Both humans and AI return similar results when asked for a random number

A comparison of 200,000 random numbers provided by humans and Google's Gemma-2-2b-it model reveals significant overlaps and patterns in number selection.

13 November 2024

The State of AI

The 2024 State of AI report explores the rise of open models, benchmarking challenges, neurosymbolic systems, model efficiency, and global AI developments.

13 October 2024

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