Opinion
A personal take on the industry.
How did the 1955 plan for AI go? Surprisingly well!
This page compares the 1955 Dartmouth artificial intelligence proposal with the public record of AI capabilities and world models as of 2026.
Relax. Google won't penalize all AI generated content.
Google evaluates content based on substance and user behavior signals rather than penalizing pages simply because AI generation is detected.
Anti-AI sentiment attaches to visible AI: labels, generated media, chatbots and data centers
Experiments and survey data show growing public distrust of AI, with labels reducing content value and widespread opposition to local data centers.
2037. AGI. China probably.
An exploration of DeepSeek founder Liang Wenfeng's strategy of deliberate restraint, continual learning, and open weights in the race toward AGI.
Sorry Google, I was wrong.
An analysis of a $2,000 Gemini API bill caused by the URL Context tool, which ingests entire web pages as input tokens without providing size estimates.
AI Search Has a Spam Problem
This article examines GEO spam, a method of manipulating AI-generated answers through self-referential content and engineered claims designed for grounding.
Bias and Prejudice in AI Search
An exploration of primary bias in AI, defined as a model's inherent confidence in an entity based on training data, and its impact on brand selection rates.
Google’s Trajectory: 2026 and Beyond
Google's shift toward agentic AI involves Gemini robotics, A2UI for secure interfaces, and the AP2 protocol for autonomous agent payments and commerce.
Ricursive: The Most Interesting AI Company You Haven’t Heard Of
Ricursive Intelligence, founded by Anna Goldie and Azalia Mirhoseini, aims to automate chip design using AI to enable recursive self-improvement in hardware.
AI SEO Deep Dive – Tom Critchlow & Dan Petrovic
A deep-dive conversation with Tom Critchlow on the mechanics of AI search, focusing on Selection Rate Optimization (SRO) and how to influence LLM behavior.
OpenAI’s Sparse Circuits Breakthrough and What It Means for AI SEO
OpenAI research on sparse circuits shows AI models can be built with fewer connections, making them more interpretable and easier to analyze for AI SEO.
Your website is about to start talking. Are you ready for this?
Explore how Chrome's built-in Gemini Nano model uses semantic HTML and the accessibility tree to enable private, on-device AI conversations on websites.
What does an SEO do in the AI age?
Modern search engines use a hybrid structure consisting of a strategic Agentic Layer for decision-making and an Interpretative Layer for generative synthesis.
GPT-5 Made SEO Irreplaceable
OpenAI is shifting its model design to prioritize reasoning and intelligence over memorized world knowledge, relying on tools and retrieval for information.
Journalism Is Dead. Say Hello to Gournalism.
Explores the rise of Gournalism, a shift toward generative, AI-produced content optimized for machine consumption and algorithmic indexing.
Human Friendly Content is AI Friendly Content
Explore the parallels between human and AI attention mechanisms and learn how to optimize content for both through scannable structures and hierarchy.
Another failed attempt to kill SEO
An analysis of the term Generative Engine Optimization (GEO) and a critique of industry rebranding efforts following opinions shared by Andreessen Horowitz personnel.
The Future of Google
Sundar Pichai discusses Google's AI strategy, the evolution of Search, upcoming AR glasses, the impact of AI on web traffic, and the future of robotics.